Copywriting

Here are some examples of articles written by Wyatt Travis appearing on corporate websites. 

 

Wyatt’s Process

Integrating Business, Science, Research, and Writing Skills

To create high quality website copy, such as new articles that rank at the top of Google for various targeted keywords, Wyatt combines his keyword research skills with his copywriting, marketing, and business knowledge. 

 
Keyword Research

Wyatt begins his copywriting process with tools like SEMRush or Ahrefs and determines trends in current keywords driving paid or organic traffic to a website. Competitor keyword analysis is done to find new opportunities. Wyatt then makes a list of targeted keywords and decides how to effectively increase current site traffic. 

 
Selecting Media-Format and Writing

After determining a targeted keyword list for a site, Wyatt determines which pages/posts that these keywords should be added to rank inside, and then writes the proper media/copy for those posts/pages. Customer persona, customer intention, and formatting are all considered during this step.

Wyatt has experience writing in various customer segments and for both technical and non-technical markets, as well as making diverse media such as long-articles, video scripts, posters, social media posts, and more. 

 
Editing and Linking

Wyatt optimizes the SEO performance of the keywords using correct h1, h2, h3 headers, titles, meta-descriptions, image and video metadata, internal and external linking, and other factors so that your site appears at the top of Google Search and that your keyword performance excels. 

 
Following Up With Keyword Analytics Data

Wyatt continuously tracks marketing campaign KPI data and uses this to determine effective and ineffective SEO tactics, adapting, personalizing, and improving methodologies as more data becomes available. 

 

 

Coding Skills

Here are some descriptions and links to software written by Wyatt Travis appearing on corporate websites. 

 

Wyatt has coded unique cost estimators, diagnostics tools, and generative AI tools.

01.
ROOF DIAGNOSTICS TOOL (TRC)

Wyatt used TensorFlow, Python, and HTML/CSS/JS to make a web application that diagnoses the cause of damage on a roof from user-submitted images.

Open here

02.
ROOF PAINT COST ESTIMATOR (TRC)

Wyatt used HTML/CSS/JS to build a cost estimator for roof painting, showing customers how much money they save in energy over a duration of years.

Open here

03.
BUR COST ESTIMATOR (TRC)

Wyatt also made a cost estimator for Built-Up Roofing products, showing how much money can be saved by purchasing from one vendor over another.

Open here

04.
AI MULTIPROMPTER

Wyatt made a web and a mobile (iPhone) version of a revolutionary marketing AI tool he named AI MultiPrompter, which enables someone to make hundreds of AI-generated images, audio, or text with just one or a few clicks using their choice of 11 AI models including Chat-GPT, Claude, and Gemini. The main languages uses in this program are JS, Javascript, HTML, CSS, Python, C, C++, Swift, PHP, SQL, JSON.

Open here

05.
CUSTOM WIDGETS AND WEB ELEMENTS

Wyatt has coded many custom elements on webpages such as image and video sliders, custom dynamic text elements, and more. For example, Wyatt coded the video/image slider on the homepage of AI MultiPrompter.

Open here

06.
GIS TOOLS

Wyatt has experience using mapping APIs to create navigational systems, similar to an Uber-type application. 

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